The success of a digital sign solution can be measured in two key ways: return on investment (ROI) and return on objective (ROO). SIGNWAVE® Australia can work with you to define your objective early on and design a digital sign solution including content that will help you to achieve the goals of your business or organization.
Return on investment (ROI): The return on investment refers to the tangible financial return or sales that resulted from a given form of advertising or marketing. Knowing the right time and right message increases your ROI, which means an increase in efficiency and time for your business, resulting in increased productivity.
Return on objective (ROO): The return on objective is the relationship of the dollars spent on the marketing and the objectives that were defined, measured, and completed. This can be more intangible and could include improving the buyers perception of the product or lowering perceived wait times.