Building signs come in many shapes and sizes, including channel letters and backlighting. Because it’s not just a good option but essential to communicate with your customers and clients visibly in a bold way, this large format, weather-resistant, and durable signs can help you do that.
Here are a few ways building signs work directly FOR your business or organisation.
Creates Awareness for All
Building Signs create an ideal first impression for your business or organisation and also bring in new customers. Create awareness for prospects and draw passersby near through highly visible signs. For increased awareness, some businesses sometimes install a similar sign on various sides of a building for enhanced branding. As opposed to marketing tactics that must strategically target a demographic, building signs can provide awareness for anyone at any time who might be passing your location. In large cities, this can be thousands of people a day who may have the specific need you can fill.
Helps People Find Your Location
Imagine you’re late for a business meeting and you’ve got to make a wonderful first impression. You’re sweating about being on time and hope that you make it. How much more helpful would it be at that moment to have a building sign that is large enough for you to be able to recognise from afar to guide you exactly where to go. With so many people using virtual map options and visiting places they’ve never been, it is important for your business or organisation to be easy to navigate, and building signs have the power to do that.
Brands Your Business/Organisation
Identity is something we understand in the human world, and it’s no different in the business landscape. Fully branded building signs can give life to your business or organisation and also enable you to communicate a more established feeling to newcomers. These signs convey feelings of security and permanence to your brand. With your sign being the first thing they see, you can truly start the business relationship off on a good foot. Your high level of professionalism, seen through your building sign, can help them feel you are trustworthy of their time, money, and business.
Building signs are also a cost-effective way to advertise from your business location and many businesses see a return on investment with prospects coming their way. These types of signs can be seen as an advertising expense that only happens once but gains market share for the life of the sign. In addition, the way that signs work is more natural as they are noticed and available when the eyes come to them, which is very different from a TV ad. With various touchpoints in the marketing and advertising world, your sign can act as another business impression in their mind.
With the help of building signs that are customised with your specific business, brand, or organisation, you have access to all of the above benefits. Creating a great first impression, wayfinding, branding, and providing a creative take on advertising are all line items on the daily “to do” list for a sign. They are also your best employees as they work both day and night on your behalf. Getting people to your business is something that can take a little time. With some careful planning to get the right sign solution in place, you will be well on your way to setting yourself apart from the competition and reaping the rewards that these applications can bring about.
Interested in having a customised exterior sign made or revamping your current building signs? Call SIGNWAVE today!
Products and services may vary by location. Please reach out to your local SIGNWAVE centre for more information.