SIGNWAVE® Australia can help you measure the impact of return on investment and return on objective and depending on the outcome, can make necessary content changes.
Return on Investment
The proof is in the results. Measure the success of your digital signage with business data based on financial gains achieved with the messaging compared to your investment in the digital signage solution (including content).
Return on Objective
You can also measure how well your digital signage results stacked up against the key objectives that aren't necessarily financial, but do affect performance. For example, did perceived wait times improve? Did you see greater attendance and participation? Has customer retention improved?
SIGNWAVE® Australia will review your existing content spots and determine where there might be opportunities to improve impact and effectiveness.