Visual Communications

First Comes the Idea, Then the Creative Brief

Author: Linda Sultmann

We've worked with many leading Australian brands, architects, and designers to bring their ideas to life and we understand that the creative brief is almost as important as the ideas.

Bring your ideas to life

When you want to use visual communications to enhance an experience, bring a message to life, and/or drive sales, you need to look beyond the obvious. It helps to draw inspiration from big ideas and from pioneering visionaries who are masters at getting it right.

We work with leading Australian brands, architects, and designers to bring their ideas to life. Our common goal is simple: to make the world a more interesting and organised place. Whether it’s wayfinding signage in an airport or an interactive display in a museum, every piece of visual communication should complement and enhance the overall impact and effectiveness of a brand and spatial design.

Some of our most exciting projects have been in partnership with architects and designers. To get it right it’s important that we collectively understand:

  • The challenges
  • The end client’s business objectives
  • The full scope of visual communication needs
  • The opportunities in each tangible space
  • The overall brand strategy

That’s when we like to come into our own with innovative delivery using new technologies and unusual substrates to help create the extraordinary.

The creative brief is a vital first step in such collaborations. The creative brief is an efficient and effective way to begin your project. Every detail and specification the graphic designer needs is there at their fingertips. This document serves as a road map and helps reduce the need to constantly hunt down one another and ask a million questions to ensure accuracy. An added bonus is that the creative brief can be referenced time and again during the project, to keep the entire team "on the same page" in more than one way. It can be used to assess and determine the final end product.

According to Aquent, AIGA’s official sponsor for professional development, creative briefs help keep projects running smoothly and prevent misunderstandings and delays by:

  • Connecting objectives with creative strategies
  • Building team consensus
  • Aligning expectations
  • Defining clear, measurable goals

A creative brief doesn’t have to be lengthy. Just take time to sit down, sort your thoughts and communicate where you see the project going. The adage that “content is king” applies here. The most important thing about a creative brief is the content provided. Attention to detail including the final sizes, print specifications, target audience, deadline, key message(s), and budget are the main items to focus on.

Contact us today if you want help turning your big ideas into visual reality.

Bring your ideas to life

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