7 Tips for Making the Most of Your Events

Author: Linda Sultmann

Visual Communications can be a huge asset to the planning & execution of any event. SIGNWAVE offers some tips for creating an unforgettable event.

What do fundraisers, sales meetings, sporting events, trade shows, and concerts all have in common? Each requires careful planning and well-executed visual communication. With only a few seconds to capture the attention of your audience, it’s important to provide unforgettable visual graphics that are branded for the big event.

Here are 7 visual ideas that can help pre-event, during, and post-event:

  1. Start planning in advance.
    Advertise before the event to help encourage attendance and build excitement. Banner stands and printed materials can be helpful for promoting the event and drawing crowds to attend.
  2. Set the stage.
    All eyes will be on the stage at some point. Wrap the podium or create unique displays and dimensionally shaped stage graphics to set the tone for event speakers.
  3. Extend your brand wherever possible.
    Transform the venue with wall murals, colorful table throws, and fabric backdrops. Creating a branded atmosphere contributes to the attendee experience and provides convenient photo opportunities.
    Bite Beauty
  4. Stop people in their tracks.
    Place digital signage in strategic locations where foot traffic is high. Plan eye-catching content that informs attendees and promotes event activities.
    ABC Better insight
  5. Point the way.
    Utilise easy-to-read directional and safety signs to ease potential confusion. Position them throughout to help protect people and help them find their way.
  6. Think beyond the ordinary.
    Make the most of all of the surfaces and think about coverage using window, wall, or floor graphics to put messages in more places.
    Jetstar dream terminal
  7. Messages along the way.
    Capture attention one last time at the exit by thanking attendees and sponsors on A-Frame signs, banners, and bow flags.
    Even annual conferences and bi-weekly all-hands-on-deck meetings need distinctive signs and attention-getting visual graphics to create a seamless experience. Consistent use of signage helps your audience stay informed, get where they need to go safely, and remain engaged throughout the event. From banners and printed materials promoting the event to directional signs, digital displays, and unique decor applications, visual graphics can help you make the most of your events.

Related articles:
Tips for Organising Holiday Events
4 Sign Design Tips … and 5 Epic Fails
4 Ways Signage can Raise Awareness for your next School Event