The trick is to strike a balance between function and aesthetic and an underlying consistency with your brand’s values and messaging.
1. Choose materials that blend with and extend your branding
When planning the signs and graphics you will use in your building or facility, design each as an extension of your branding. Is your brand culture environmentally conscious? Consider using organic materials for signs, like reclaimed wood. Is your brand personality minimalistic and modern? Incorporate clear acrylic panels for directories and brushed aluminum for sign accents. Just as you select specific fonts, colours and imagery for your brand, be intentional with the materials and elements you choose for your signage and decor.
2. Communicate and design around your brand personality
Take advantage of the time someone spends in your location as an opportunity to further communicate your brand personality. Point the way down different halls with specific colours from the brand palette to denote departments or functions. When labelling conference rooms, lunch areas and offices, assign brand-inspired names and phrases.
3. Get creative with the physical space you have
Use your physical surroundings to provide a subtle brand experience. Does your building have a number of blank walls? Use bold wall graphics or murals . From the floor to the ceiling, visual graphics can be incorporated into the architecture and layout of your space to enhance the experience of visitors.
4. Blend your comprehensive wayfinding systems with your decor
Who said wayfinding and directional signs need to be bland? Integrating wayfinding with decor elements ensures that people not only find it easy and stress-free to navigate your premises but are also totally immersed in your brand experience.
Talk to us today about blending your brand personality into the signs and décor of your facility.