Clever, sales-driven signs are not all about exclaiming “Grand Opening!” “Going out of Business!!” or “Half Yearly Stocktake Sale!!!”
There’s no need to be so dramatic all the time.
Clever, sales-driven signs are not all about exclaiming “Grand Opening!” “Going out of Business!!” or “Half Yearly Stocktake Sale!!!” Retailers can garner a lot of positive attention and interest every day – not just to promote major milestones.
You can use a variety of different signs to extend or communicate your brand image, provide information about a product or promote why it’s a great buy.
Signs and visual graphics help shoppers understand the personality of the business and make choices based on the information provided. Buyers want signs and graphics to help them in their shopping process.
Get creative and share interesting facts. Every product has to come from somewhere. Use your signs to tell a story. Was this casualwear specifically designed for the modern frequent flyer or were these baskets made from a Moroccan palm fiber?
Sell signs are the most common form of visual communication found in retail stores. You can create sell signs that combine a great headline, strong wording, and compelling graphics that attract attention and get merchandise noticed. For example, creating signage that says ‘Did you see this?’ positioned near merchandise that you’d like to draw attention to is a smart, savvy way to drive sales.
The most effective type of sell sign is a point of purchase sign. From floor graphics to counter cards and freestanding cutout signs, point-of-purchase signs help you feature or explain the benefits of seasonal merchandise, special purchase, and promotional items.
Attractive, professionally designed, targeted signs are a worthy investment. By appealing to customers to make an additional purchase – possibly one they had never previously considered buying - not only do you increase sales on that day, but you could also inspire them to return on another and another.