Aussies Set to Regenerate Opportunities for Local Franchisees of World’s Leading Sign Company


SIGNWAVE a leading visual communications/sign and graphics franchise with more than 600 centres worldwide (known as FASTSIGNS internationally) today announced the acquisition of the master franchise rights in Australia by three Australian entrepreneurs. The acquisition was approved by FASTSIGNS in the US as part of the organisation’s international growth strategy.

After cultivating profitable businesses by forming long term relationships with clients like McDonalds, The Sydney Opera House, Taronga Zoo, KFC and Australian Museums, SIGNWAVE’s two top franchisees, Leo Baker and Dean Rowland have partnered with corporate management consultant, Linda Sultmann to increase business and profit margins for current franchisees as well as grow the Australian franchise base.

Catherine Monson, CEO, FASTSIGNS International said, “This acquisition allows the most advanced SIGNWAVE franchisees in Australia to foster the future potential of the brand in this region and further build on our leadership in the industry.”

Said Dean Rowland, “We are committed to the long-term development of SIGNWAVE in Australia, and are confident, with our track records and understanding of the market and the huge amount of opportunities available, we can help grow the brand into an even stronger player both locally and globally.”

Added Leo Baker, “We love the industry and know the industry and believe the current economic climate is favourable for driving significant network growth in Australia. It’s also an opportune time for the right people as franchisees to stake a claim in the returns of the signage industry.  We have proven the model and now want to share that experience with the group and new business owners.” 

Said Sultmann, “After detailed analysis, we have determined there is considerable demand in the signage market to facilitate additional market share. Among our current franchisees, even those that have in the past not been proactive in business development have had considerable success in building a solid revenue base. We are excited by the prospect of helping them grow further and become more profitable.”

The trio are looking forward to welcoming new franchisees under the FASTSIGNS/SIGNWAVE banner and believe neither print nor signage expertise are necessary in order to build strong revenue-generating businesses. “Signage company leaders don’t have to be sales kings to do well,” said Sultmann. “It is more important to know how to work professionally with clients and staff to build loyalty. Skills such as printing, sign-making and business management can be taught. In fact, SIGNWAVE is an ideal business model for anyone looking to leave the corporate environment or for current print industry managers looking to make the transition to signage. The SIGNWAVE model of business to business gives owners the opportunity to maintain a balanced lifestyle with a nine to five, Monday to Friday investment of time while reaping the rewards of business ownership.”


SIGNWAVE/FASTSIGNS® is a signage, graphics and visual communications partner that provides comprehensive solutions to help customers of all sizes – across all industries – meet their business objectives and increase their business visibility through the use of all types of signs and graphics including, floor and vehicle graphics, point of purchase and digital signs, labels and decals, architectural and interior décor signs, printing, and other related marketing services. For more information call 291149955 or visit

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Natalie Green