FASTSIGNS® & SIGNWAVE® Corporate Leadership Bios

Catherine Monson, CFE

Catherine became CEO of FASTSIGNS International, Inc. in 2009, bringing over 30 years of franchising and management experience.

In 2009, she received the International Franchise Association (IFA) Bonny LeVine Award in recognition of her contributions to the growth of the franchising industry and in 2010, the Dallas Business Journal named her a top Women Industry Leader in the Dallas Metroplex. In 2012, Catherine appeared on the Emmy Award-winning series Undercover Boss to learn new ways to advance the FASTSIGNS® brand. In 2015, she received the International Franchise Association’s first Franchise Action Network “FAN of the Year” award for her advocacy work in the franchising community. In 2016, she was selected as a Soderstrom Society Inductee for her contributions to the printing and graphic communications industry and was also honored with the 2016 Leadership Award from the Women That Soar organization. In 2018, she was honored by the Sales and Marketing Executives International (SMEI) with their Ambassador of Free Enterprise Award.

Catherine has served on the Board of Directors of the IFA since 2008 and is currently in the role of Vice Chair. Additionally, she serves on the Board of Directors of Brain Balance, a franchise company with a non-drug alternative for children with behavioral challenges, and serves on the Board of Directors of the franchisor Big Blue Swim School, one of the nation’s fastest growing swim schools. She is a keynote speaker at many franchise industry events, as well at many sign and visual graphics industry events.

Mark Jameson, CFE

An experienced franchise and retail executive, Mark leads the FASTSIGNS® Franchise Development team in all aspects, from "lead to lights on", which includes franchise sales, real estate and development services. His role continues once centers are open by overseeing training and operations support and supply chain for the entire franchise system. Prior to joining FASTSIGNS, Mark served as the VP of Franchise Development for franchise-owned brands at CCA Global Partners, including ProSource Wholesale Floorcoverings. His extensive franchise background includes experience in franchise relations and operations, training and company store operations, marketing and merchandising, sales and development, real estate, franchise law, technology and intellectual property.

Linda Sultmann

Linda built a career in multinational companies Estee Lauder and L’Oreal to senior management roles prior to establishing several of her own successful businesses in hospitality, event management and business consulting. She achieved a partnership with BRW Fast 100 Company Shirlaws Business Consultants before starting her consulting practice White Room Consulting, specialising in the small business sector (under $10m) with her own management models and tools tailored for this marketplace. Her 30 years of commercial skill building and business experience has covered a vast array of industry sectors and business types. This breadth and depth of experience translates into an intimate knowledge of the requirements of small business entrepreneurship with a simple, structured and hands-on approach to working with business owners.

Dean Rowland

Prior to his role as managing director of SIGNWAVE Newtown, Dean was business development manager of Flash Graphics/Photobition where he cultivated a number of high profile accounts in the arts and cultural sector as well as retaining key retail industry clients such as Rebel Sport and Polo Ralph Lauren. His business success was founded on a solid background in retail management training earned with retail conglomerate Coles Myer and innovative media specialist, Letraset. With a graphic design and marketing degree, Dean has remained committed to evolving and elevating the creation and delivery of graphics materials as well as the level of communication with clients. Of its 14 years of trading, SIGNWAVE Newtown has been the leading Australian SIGNWAVE centre for the last 12 years, servicing clients such as McDonalds, KFC, The Australian Museum, Taronga Zoo, Sydney Festival and the Sydney Opera.