Events & Entertainment

7 Ways to Stand Out From the Crowd at a Trade Show

Author: Linda Sultmann

It can be hard to know where to start when planning a trade show stand. SIGNWAVE Australia faced the same questions our clients face recently when our head office team put together a display for the recent Franchise Business & Opportunities Expo in Sydney.


We combined a mix of visual display techniques and applications to create a stand that drew a crowd and showed off SIGNWAVE's specialist event display solutions.

The expo's exhibition manager, Fiona Stacey had this to say about our presence at the event, "The SIGNWAVE stand display was an absolute stand out. It was a very professional design, simple and sophisticated. I loved the floor tiles, they really made an impact and the graphics on the walls were very eye-catching."

Here's how we did it.

Wall Graphics

Pull-up bannerstands

Menu Boards

In addition to the production and installation, SIGNWAVE's creative and project management expertise was applied to the design and visual strategy to ensure a vibrant, cohesive, memorable event presence.

Have you got an event or trade show coming up? Talk to us for ideas on how you can use signage to attract, inform and remain engaged throughout the event.