Most of us are out and about most days and as these 8 statistics show, we are alert and receptive to what is put in front of us when we are out of the home. Investing in putting your branding on vehicles, buildings, fences, billboards and more is a great way to expose masses of people to who you are.
Take your brand outside. One intriguing, colourful, bright brand reminder can be all it takes to grab the attention and provoke action from your new, best customers.
You can make an impact as locally as on your shopfront window, outside the entrance of an office complex, on a site fence or on the side of your building. You can take it as far afield as digital kiosks in public places or at bus stops or on benches. You can go as big as a billboard or all over the place on company vehicles or buses.
Most of us are out and about most days and as these 8 statistics show, we are alert and receptive to what is put in front of us when we are out of home:
- Vehicle graphics reach more consumers at a lower CPM (Cost Per Thousand Impressions) than ALL other forms of outdoor advertising (billboards, signage, etc.)(source: Outdoor Advertising Association of America)
- An average vehicle wrap can deliver over 2,500 impressions per dollar spent on the graphics
- A vehicle wrap can generate between 30,000 – 70,000 impressions daily
- Vehicle graphics boost name recognition 15 times greater than other forms of outdoor advertising
- 70% of purchases occur outside the main shopping and retail centres(source: APN Outdoor)
- Outdoor advertising is the advertising medium most seen by shoppers in the ‘last window of influence’ before shopping(source: UK’s Outdoor Media Centre).
- 41% of all smartphone shopping is done out of the home(source: Social Media and Internet Statistics).
- On average, Australian drivers spend 7.5 hours in the car making 10 trips per week(source: Billboards Australia)
TIP: Grabbing attention is great – but never lose sight of your target audience, your core message for them and the reaction you want to inspire.
Contact us today. We can make your brand appear before their very eyes.