Advertising & Marketing

How to Improve Brand Effectiveness in 2018

Author: Linda Sultmann

Like the smell of freshly cut grass or the sight of a street bursting with jacaranda flowers, there’s nothing like updating your branding to give your business and your customers a new lease on life. Make your mark. Make your marketing displays a treat for the senses that draw people in for a closer look.


In 2018, brands need to be authentic, stand out from competitors, and complement the customer experience at every touch point.

For you, this might mean starting over and rethinking the whole design enchilada. Or, you may want to extend what you have to say more and reach more people.

Have you considered …?

  • A striking monument or building sign to get you noticed from afar.
  • Fun or motivational decals for your walls and imaged glass to inspire employees and make an impact with visitors.
  • Custom-designed graphics for your floor, stairs, counter, and equipment.
  • A pop-up store bursting with branded materials and irresistible offers.
  • Vehicle graphics that get you noticed by busy commuters.

If your current look and your messaging aren’t resonating as well as you would like, it’s time for an overhaul. Make 2018 your year!