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Advertising & Marketing

It’s Not a Traffic Jam – It’s a Marketing Opportunity

Author: Linda Sultmann

If your vehicle is constantly on the road, and it’s not branded and not branded effectively, you are missing a golden opportunity to reach a wide, captive audience.

Construction vehicles

A 3M study on vehicle graphics discovered that fleet graphics generate a large number of impressions every year (in this study, an average of 6 million per truck) and that mobile media advertising offers the lowest cost-per-impression of any major advertising medium.

If you’re in construction or manufacturing, you don’t need us to tell you that vehicles in your industry log a lot of kilometres travelling to, from and around sites, making deliveries and meeting with clients and suppliers.

If your vehicle is constantly on the road, and it’s not branded and not branded effectively, you are missing a golden opportunity to reach a wide, captive audience.

SIGNWAVE has vehicle packages to suit different needs and budgets:

  • Basic signage – magnetics and small decals can still make a great impression. You can incorporate the colour of the vehicle into the design and/or position graphics in small but visible areas such as the side panels or rear window.
  • Mid-level – partial wraps can also make smart use of the existing car colour and be positioned in interesting ways to make a big statement at a fraction of the cost of full wraps.
  • High level – If you have a larger budget, a full wrap will guarantee to get you noticed; essentially making your vehicle a mobile billboard.

Think outside the trucks

Oh, and don’t limit yourself to branding your trucks, vans and cars. We can apply decals and wraps on anything from high visible cranes to bulldozers, backhoes and excavators.

Get moving on overhauling your fleet today.

Vehicle branding