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Branding & Logo

Mind-Blowing Event Displays Aren’t Really That Complicated

Author: Linda Sultmann

Sometimes the most jaw-dropping visuals are the most straightforward to create.

Nike Run

Take for example two beautifully branded events to promote Nike's VaporMax range. Think athletes with urban cityscape backdrops, sophisticated product staging, and a mirrored box on a helicopter landing pad.

The first was the Nike Run Meet, staged on a rooftop with a view of the city skyline. The second featured a custom-built mirrored cube designed to amplify the sky from the outside and offer a cloud-simulated, elegantly branded experience on the inside.

A week after getting the call from events company, Studio Messa, SIGNWAVE Arncliffe had produced signage for both - including graphics for inside and outside the cube.

Talk to us today. Your sky's-the-limit idea may just have a down-to-earth solution.

Minimalist Design