How we brought the Harley-Davidson showroom to life


When Perth Harley-Davidson® moved to new premises, they needed a fitout that was as big, bold and amplified as the motorcycle icon’s reputation.

Retail decor of power and prestige

SIGNWAVE Belmont began with an empty shell and worked with Harley-Davidson, their builders and other onsite suppliers over four weeks to provide a comprehensive interior signs and graphics installation in time for the big opening.

Liaising with the local Harley Davidson team and its UK design agency, SIGNWAVE took the base artwork files and worked with them to produce a range of diverse signage, graphics and point of sales displays.

Perth fitoutRetail point of sale

“We created a variation of imagery on a range of substrates like shipping containers, counters and timber walls to give visitors something really visually exciting and consistent with the Harley Davidson brand,” said Jim Strang, owner of SIGNWAVE Belmont.

Harley-DavidsonHarley-Davidson wood panel

“It was a major undertaking for the various builders and suppliers to work together – including coordinating with the painters and shopfitters, bringing in our elevated platforms and working around the floor polishing schedule that prohibited us from working onsite on specific days. Through careful planning, we made the deadline with spectacular results – and most importantly, the client was happy.”

Harley-Davidson substrate