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The Quick Sign Industry

 

*Source – CAS/Commercial State of the Industry Report.  Signs of the Times Magazine, August 1997-2004

The above graph shows a steady increase of economic growth in the sign industry over the last 8 years.

What are a few current trends in the sign industry?

  1. The biggest trend is the use of large-format digital printing, specifically inkjet printing. Inkjet printers are used to produce banners, vehicle graphics, trade show displays, window lettering and more. According to a 2003 Signs of the Times survey, inkjet printing is the most common form of digital imaging. This has become an important part of a full-service sign business.

  2. Another trend that is sweeping the franchise community is the ability to service customers through e-commerce initiatives. This is particularly important in the sign and graphics industry, as customers want quick and easy methods for transferring artwork files, viewing proofs, and ordering files. According to the International Franchise Association “the prospects for, and reality of, involving technology in franchising make this a very exciting time to own a franchised business.”