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 Franchise Opportunities The SIGNWAVE® Advantage Marketing / Advertising
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Marketing / Advertising
One of the most valuable benefits of joining an established franchise system is brand name awareness. At SIGNAVE®, you’ll benefit from years of strategic, sophisticated marketing and advertising programs that have resulted in our strong brand name awareness in the business community. Couple this with outstanding customer service by our franchisees and the SIGNWAVE name becomes a very powerful marketing tool.
All SIGNWAVE franchise owners benefit from the National Advertising Committee(NAC), which includes SIGNWAVE franchisees. The advertising committee guides the allocation of the advertising fund to create professional, and most importantly, effective high-impact marketing programs.
The result? Increased awareness of the SIGNWAVE brand and the opportunity for you to increase your store sales. Some of the resources of the NAC include:
- Marketing Materials. Colour brochures, catalogues, mailers and ad slicks are available and can be customised with your store address and phone number.
- Yellow Pages. Directory ads are researched, coordinated and tested.
- Telemarketing. In-house and third party telemarketing training programs are available to help attract loyal customers..
- Trade Shows. Modular exhibits and supplemental materials help you take full advantage of exhibit and display marketing opportunities.
- Public Relations. National, regional, and local public relations campaigns help build awareness and goodwill for your store.
- Marketing Research. Ongoing market research provides information for the strategic decisions made by the NAC.
- National Visibility. Existing successful SIGNWAVE stores have helped build a brand awareness.
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